TV Is Fun Again in First Ad for Google's Chromecast Dongle | Adweek TV Is Fun Again in First Ad for Google's Chromecast Dongle | Adweek
Advertisement

TV Is Fun Again in First Ad for Google's Chromecast Dongle Go big and go home

You plug Google's new $35 Chromecast dongle into the back of your TV set to wirelessly stream Internet video on a larger screen. "For Bigger Fun," this minute-long commercial by 72andSunny, shows all kinds of people doing just that. They watch mainly Hollywood fare (Charlie Chaplin, Austin Powers, etc.) or candid footage from their own lives. In a way, this is the YouTube generation coming full circle, as we can now broadcast ourselves onto our living-room screens and enjoy a stripped-down version of old-school TV stardom. The spot works hard to portray Chromecast as an enjoyable shared experience, though watching people watch TV isn't that exciting. The music, "Zorba the Greek," sets my teeth on edge. It reminds me of the bloody bouzouki that drones on and on and on and on in Monty Python's "Cheese Shop" sketch. Now there's some video worth streaming! Bottom line: Dongle's a funny word. Kind of.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS