Advertisement

Spotify Thanks Customer With Custom Playlist Featuring a Secret Message Gesture looks and sounds just about perfect

Here's a customer-service story that will be music to your ears. Someone on the Spotify team created a custom playlist yesterday thanking user Jelena Woehr for some positive feedback she gave the music service. The titles of the songs spelled out the message "Jelena/You Are Awesome/Thanks a Lot/For These Words/It Helps Me/Impress/The Management." The gesture was a big hit with Woehr, a community manager for Yahoo's Contributor Network. "Oh my god," she wrote on Facebook with a screenshot of the playlist. "Spotify customer care is ADORABLE." It's hard to tell whether this is a common thank-you trick for the Spotify team, but it's especially impressive in this case considering her first name isn't exactly common. "I'm still just mindboggled they found a song titled 'Jelena,' with the J and everything," she says. It's yet another example of how small gestures to customers can go a long way these days, whether you're fixing a broken cheeseburger for a girl with autism or replacing a boy's missing ninja.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS

Advertisement