Pedigree Uses Bus Shelter Ads to Create Urban Dog-Walking Trails | Adweek Pedigree Uses Bus Shelter Ads to Create Urban Dog-Walking Trails | Adweek
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Pedigree Uses Bus Shelter Ads to Create Urban Dog-Walking Trails Creates 30-minute strolls recommended for pet health

Here's a nice example of a brand using its ads to help solve a problem. Pedigree wanted to encourage dog owners to give their pets the recommended 30-minute walk each day, so DDB Brussels used bus shelter ads to create dog-walking tour routes through Belgium's largest cities. Each walk was arranged in a loop covering about 2 kilometers, scattered through neighborhoods in Brussels and Ghent. The effort won gold at Belgium's Creative Out of Home Awards earlier this year. Via Adrants

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