Jeff Goodby Sings About Agency's New App, Which Lets You Reach Out and Touch Someone Virtually | Adweek Jeff Goodby Sings About Agency's New App, Which Lets You Reach Out and Touch Someone Virtually | Adweek
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Jeff Goodby Sings About Agency's New App, Which Lets You Reach Out and Touch Someone Virtually Good vibrations

The techies at Goodby, Silverstein & Partners' GSP BETA Group have whipped up a new app, which the agency is now promoting in decidedly offbeat fashion. The app is called Touch Room, and it's designed to help you not just see and hear but touch your loved ones from afar. The concept is simple: You both enter a virtual room, and when your fingers touch the same spot, your phones vibrate. It's a sweetly quirky idea that deserves some sweetly quirky advertising—provided in the video below by Jeff Goodby himself, who sings, in a warbly voice, an original song he wrote about the app while strumming an acoustic guitar. As for the visuals, well, it seems Touch Room will be particularly useful for people with freakishly long, extendable, ET-like fingers. GSP BETA Group is an in-house group of developers, UX specialists, producers, creatives and other makers that use technology to find creative solutions to problems. Download the app here. Credits below.

CREDITS
Ad Agency: Goodby, Silverstein & Partners' BETA Group
Campaign: Touch Room
Live Date: Aug. 27, 2013

Music, Lyrics: Jeff Goodby
Chief Digital Officer: Kalle Hellzen
Creative Developer: Chris Allick
Art Director: Pablo Rochat
Copywriter: Caroline Cappelli
Director of Interactive Production: Ellie Hardy
Group Executive Interactive Producer: Michael Phillips
Director of Business Affairs: Bess Cocke
Senior Business Affairs Manager: Judy Ybarra
Business Affairs Manager: Heidi Killeen
Co-Director of eLevel: James Horner
Shot By: Marco Svizzero, Alvin Shen, Juli Lopez
Postproduction Producer: Ava Rant
Editor: Marco Svizzero
Audio Engineer: Nic DeMatteo
Video Creative Direction: Stevie Laux
Director of Art, Print Production: Suzee Barrabee
Copyediting Director: Ryan McDermott

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