The First Brand on the Moon Could Be a Japanese Energy Drink | Adweek The First Brand on the Moon Could Be a Japanese Energy Drink | Adweek
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The First Brand on the Moon Could Be a Japanese Energy Drink Otsuka plans to drop off a very special can next year

If someone told you the first brand on the moon would take the form of an aluminum can filled with energy-drink powder and the dreams of little children, you'd probably believe them—because it's the future, after all. 

What if that person was me, and I told you the can is actually a time capsule built to last 30 years on the moon's craggy surface—to be opened by future space explorers, and also to promote a beverage that they (or we) never knew existed?

Japanese company Otsuka is doing just that. It's packaging a powered form (just add moon water) of its amazingly named beverage Pocari Sweat into just such a crafted vessel, along with the laser-inscribed dreams, and sending it to the moon in 2015 on the SpaceX-funded Falcon 9 rocket and Astrobotic Technology's "Griffin Lander."

The can will be left on the moon's surface as a kind of mini billboard, or as the Verge calls it, "the first commercial product delivered to another world for marketing purposes."

Far out.

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