Everything You Hate About Advertising in One Fake Video That's Almost Too Real | Adweek Everything You Hate About Advertising in One Fake Video That's Almost Too Real | Adweek
Advertisement

Everything You Hate About Advertising in One Fake Video That's Almost Too Real McSweeney's piece comes to life

Well, this is hilarious on a few different levels.

Stock video provider Dissolve has taken the text of Kendra Eash's brilliant advertising takedown, "This Is a Generic Brand Video," originally published by McSweeney's, and set it to actual stock video clips.

The company explains: "The minute we saw Kendra Eash's brilliant 'This Is a Generic Brand Video' on McSweeney's, we knew it was our moral imperative to make that generic brand video so. No surprise, we had all the footage."

The results, narrated by Dallas McClain, are outstanding. You've seen all of this footage in ads from major brands. It's everywhere. And it's great that a stock video house would so gleefully celebrate the soul-sucking manipulations for which its offerings are generally used.

Watch below, and have a great self-hating rest of your afternoon.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Dissolve
Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS