Booking.com Dares You to Stay at 7 of America's Most Haunted Hotels | Adweek Booking.com Dares You to Stay at 7 of America's Most Haunted Hotels | Adweek
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Booking.com Dares You to Stay at 7 of America's Most Haunted Hotels W+K's chillingly beautiful Halloween ads

Halloween is always a good time for frightfully dark ad campaigns. And Wieden + Kennedy in Amsterdam has delivered one of the most gorgeously creepy efforts this year—a series of movie-style posters for Booking.com that dare you to stay at seven of the most haunted hotels in America. The properties, listed below, are all apparently inhabited by ghosts—and all get amazing hand-painted posters courtesy of renowned illustrator Akiko Stehrenberger.

• The Queen Anne Hotel in San Francisco
• The 1886 Crescent Hotel in Eureka Spring, Ark.
• The Gettysburg Hotel in Gettysburg, Pa.
• Hotel Galvez in Galveston, Texas
• The Historic National Hotel in Jamestown, Calif.
• The Stanley Hotel in Estes Park, Colo.
• The Vinoy Renaissance Hotel in St. Petersburg, Fla.

The posters will roll out in movie-theater lobbies across the country beginning Oct. 25. The copy at the bottom of each ad, designed like movie credits, is wonderfully written, too—see larger details of those blurbs, along with the full posters, below.

There's also a TV commercial focusing on the Queen Anne Hotel, where room 410 is supposedly haunted by Miss Mary Lake, the headmistress of a school that used to be housed at the property. An online partnership with Fandango extends the experience.

"From The Shining to Psycho, accommodations have played a key role in the cinematic history of horror," said W+K executive creative director Mark Bernath. "It was important for us that the work stay true to the genre and pay homage to the content and design that horror fans crave. It takes a really brave client to make a truly scary advertising campaign—one that I hope will be appreciated by a very specific audience who have already opted into having the daylights scared out of them."

A closer look at the "credits" sections of the posters:

CREDITS
Client: Booking.com
CMO: Paul Hennessy
Brand Director: Cort Cunningham

Agency: Wieden + Kennedy, Amsterdam
Executive Creative Directors: Mark Bernath, Eric Quennoy
Creative Directors: Zach Watkins, Gen Hoey
Art Director: Craig Williams
Copywriter: Zach Watkins
Head of Production: Erik Verheijen
Agency Producer: Elissa Singstock
Planner: Daisy Andrews
Group Account Director: Jordi Pont
Account Director: Courtney Trull
Account Manager: Alex Allcott
Art Buyer: Maud Klarenbeek
Digital Producer: Matthew Ravenhall
Project Manager: Jackie Barbour
Business Affairs: Justine Young

Media Buy: Wieden + Kennedy, New York

Production Company: Concrete Films
Director: Mark Bernath
Director of Photography: Maxime Alexandre
Producer: Hani Salim

Editing Company: Wieden + Kennedy
Editor: Julien Maingois

Audio Post: Grand Central Recording Studios
Sound Designer, Mixer: Raja Sehgal

Sound Design: Grand Central Recording Studios
Artist, Title: Raja Sehgal

Postproduction: MPC, Amsterdam
Flame: Lise Prud-Homme
Telecine: George K
Producer: Gerben Molenaar

Illustrator: Akiko Stehrenberger
Agent: Helene Polverelli, H Represents

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